For some, that has meant creating an alter ego, whether it’s Eminem’s dark Slim Shady, Beyoncé’s ferocious Sasha Fierce or Mariah Carey‘s liberated Mimi. “It’s kind of like when I do a movie, becoming a character,” Beyoncé told Oprah.
Here are five artists who took their transformations to the next level, and whose invented characters commanded nearly as much attention as the stars themselves.
David Bowie aka Ziggy Stardust
Bowie was the king of all pop chameleons, morphing from the flame-haired Aladdin Sane — a spin on “A Lad Insane” — to the clean-cut Thin White Duke with the greatest of ease. But his most famous alter ego was the androgynous alien rock star Ziggy Stardust who transported us to a glam galaxy far, far away in 1972 and 1973.
David Johansen aka Buster Poindexter
As lead singer of the New York Dolls, Johansen became a punk icon of the rowdy downtown scene. But for his next act, he hocus-pocused himself into a bowtie-wearing, martini-swilling lounge lizard named Buster Poindexter, who scored a hit with 1987’s “Hot Hot Hot” and appeared as a member of the “Saturday Night Live” house band for part of the 1986-1987 season.
Garth Brooks aka Chris Gaines
At the height of his country superstardom in the ’90s, Brooks did the truly unexpected by going rock as the fictional, moody Australian artist Chris Gaines, releasing a “Greatest Hits” album under the pseudonym in 1999. When he hosted “Saturday Night Live” as Garth Brooks that same year, he pulled a mid-show switcheroo to do his musical performances as Gaines.
Lady Gaga aka Jo Calderone
While her most famous alter ego will forever be Mother Monster, the theatrical Gaga disappeared into male drag when she became Jo Calderone for her “You and I” video in 2011. The singer even went to the MTV VMAs that same year as Jo, walking the red carpet, opening the show, performing and sitting in the audience as the character.
Madonna, aka Madame X
During her scandalous “Erotica” era, Madge became a whip-cracking dominatrix named Dita. Now in her 60s, the queen of pop is still playing pretend, transforming into an eyepatch-wearing spy Madame X for a 2019 album and tour of the same name. Madame X even took over the star’s social-media accounts while promoting the album.