The next move for golf influencer Isabelle Shee is a sister act.
Isabelle — also known as “Sock Girl” to her 154K Instagram followers — is veering in a new direction with her younger sister Kat, as the duo is behind the emerging YouTube channel “Shee Golfs.” Featuring an array of golf-centric vlogs, the idea for the siblings to join forces creatively came about during the COVID-19 pandemic.
“My sister and I were just quarantining together and the only thing we could do while quarantining was to play golf and take cute photos and film silly videos together,” Kat recently told The Post. “So we started off one day just going to a golf course and just filming a golf vlog together.”
Kat, 22, who played golf for four years at St. John’s University in New York, said she and Isabelle, 25, later added their footage to YouTube and were stunned by the response.
“It really took off. It got like 130K views on our first video, and it was so surprising to us, and we were like, ‘Wow, that’s really cool,’ and we can actually turn it into something big potentially,” Kat said.
With over 18K subscribers and counting, Isabelle and Kat’s YouTube channel includes videos such as “The 4 Emotions of Golf” to “Breaking Putts Made Simple,” as well as cameos from their “Golf Sister” friends, Tisha Alyn and Maiya Tanaka.
Strategizing content for their channel, however, is more strenuous in comparison to Instagram.
“To plan content on YouTube, it takes a lot of effort and a lot of editing versus Instagram. You can just take really quick swing videos and nice photos, and you can really plan that out,” Isabelle said.
“I personally would not have been able to do YouTube alone cause it’s just so much work, and so, it’s really refreshing to be on this journey together with Kat because we literally spent our childhood together on the golf course and to be able to relive that as adults is really cool,” she continued.
Although golf content is the current focus, Isabelle and Kat hope to eventually segue into different areas of interest.
“We have very similar goals, so we’ve always wanted to showcase our passion for golf just because it’s really been the platform we’ve had and it’s been such a big part of our lives, but I think we both agree that we want to expand out of golf,” Isabelle said, noting the process is gradual.
“We started off with just golf vlogs. We start at the golf course, and then we start incorporating maybe a two-minute thing that starts at the beginning of the video that’s of us getting there, in the car, and then after that, we start expanding, ‘what you eat before you go,’ and ‘what you make,’ and then you start incorporating more of your life into it. And I think that’s part of the reason why we’ve been able to slowly grow out of golf instead of it being so abrupt,” she continued.
No matter where the next chapter leads them, Isabelle and Kat are enjoying the creative journey together.
“We didn’t spend that much time together in the last four years cause she [Kat] really was at school, and sometimes, more social media, I feel like it’s hard to motivate yourself and just hold yourself accountable, but with us, we always divvy up the work and bounce ideas off of each other, and we really just make sure we have consistent videos coming out,” Isabelle said.
“It’s really nice to have that teamwork,” she added.
