Some folks will go to great lengths for the best meals, but this one really takes the cake.
News outlets throughout Asia reported this week that approximately 150 insatiable sushi fans in Taiwan have legally changed their names to “Salmon” as part of a restaurant promotion, according to Agence France-Presse in Taipei.
Causing a frenzy that’s been dubbed “salmon chaos” by local media, a marketing campaign promising virtually unlimited sushi to any customer at Akindo Sushiro with the Chinese characters for “salmon” appearing on their identification card has prompted dozens of young people to rush government offices this week to make the name change.
The promotion, which allowed for up to six guests per one “salmon” reference, ended Thursday, leaving an onslaught of paperwork for local government officials to process.
“This kind of name change not only wastes time but causes unnecessary paperwork,” said deputy interior minister Chen Tsung-yen, according to local reports. The country permits their citizens to legally change their name up to three times — which means some could opt to change it back — but discourage doing so frivolously.
“Please be careful to take care of your good name,” read a statement made by the ministry of the interior on Wednesday via Facebook.
“Five people requested a name change today and another six yesterday,” said local registration office official Ou Minxin, in Kaohsiung, Taiwan, the Washington Post reported. “We have seen changed names such as ‘Hotness Salmon,’ ‘Dip Wasabi and Eat Salmon,’ and ‘Can’t Help but Want to Eat Free Salmon.’ ”
In just one day, some 200 patrons with names that included “salmon” visited on Wednesday, said Akindo Sushiro marketing manager Dory Wang.
A university student surnamed Ma told TVBS news channel in Kaohsiung that they had changed their name to “bao cheng gui yu,” which means something close to “Explosive Good-looking Salmon,” according to the Guardian.
Other newly minted monikers included “Salmon Prince,” “Meteor Salmon King” and “Salmon Fried Rice.” One over-the-top marine fiend added a record 36 new characters to their name, most of which involved seafood, including the symbols for abalone, crab and lobster.