How do you do, fellow kids?
The Biden administration will launch a media blitz next week to promote the coronavirus vaccine — that will include having 80-year-old Dr. Anthony Fauci target young people with clips on Snapchat, according to a report on Sunday.
As part of the campaign, the administration has also enlisted Facebook and Twitter to send push notifications to users informing them about their eligibility for the shots, Axios reported.
The push is set to start Monday in support of President Biden’s April 19 deadline for all states to make the COVID-19 vaccine available to US residents 16 and older, the report said.
Biden will reportedly film a PSA to be sent out on digital platforms and Vice President Kamala Harris will take part in social media publicity and do an interview with a North Carolina newspaper.
The social campaign will target groups who may experience higher rates of hesitancy about getting the shot, including Latino and black communities and conservatives, according to Axios.
In addition to helping with outreach to kids on Snapchat — the messaging app popular with young people — Fauci is also expected to do local TV and radio interviews, the report said.
Other members of the administration, such as Health and Human Services Secretary Xavier Becerra and Surgeon General Vivek Murthy, will also be available for interviews.
Outlets will include Telemundo, All Ag News and a morning show hosted by comedian Rickey Smiley, according to the report.
The White House will reportedly also put up doctors for national televised interviews.
Additionally, the administration will be sending a social media toolkit by email to 6,000 community partners, including churches and doctors, so they can help spread the word.
Biden originally said he wanted all states to make all adults eligible for the jab by May 1, but later revised the date to April 19, which falls on Monday.
Half of US adults have already received at least one dose of a COVID-19 vaccine, the Centers for Disease Control and Prevention said Sunday.