They just served them a double whopper.
Burger King may have lost the restaurant-chain battle, but they’re charging ahead in the sandwich wars: The burger monger flame-broiled queer-rights critic Chick-fil-A in a Pride Month tweet in which they pledged to donate the proceeds from their new chicken sandwich to an LGBTQ charity. The provocative post currently boasts over 7,000 likes online.
Burger King tweeted last week that 40 cents from every one of their new hand-breaded Ch’King sandwiches sold during June will go to the Human Rights Campaign, which is the world’s largest LGBTQ-rights organization, Fox News reported. BK will contribute up to $250,000, according to the tweet.
The patty purveyor doubled down with a shot at Chick-fil-A, writing that the deal is good “even on Sundays,” when the devoutly Christian chicken chain shuts its doors.
The verbal whopper comes after years of opposition to Atlanta-based Chick-fil-A, which contributed millions to organizations that opposed same-sex marriage. In turn, that got the restaurant banned from several airports and schools across the country.
In 2019, Chick-fil-A announced that it would no longer donate to the Salvation Army, the Fellowship of Christian Athletes and other groups that have been criticized for their stances on LGBTQ issues.
BK is surely hoping the charitable act will help give the chain a leg up in the ongoing battle for chicken-sandwich dominance, which Chick-fil-A is currently winning in terms of total sales.
The chicken-driven competition began in 2019, when Popeyes’ new sandwich sold out at many of its stores after just two weeks on the menu.
Since then, the largest US fast-food chains, from KFC to Wendy’s, have introduced new chicken-laden menus or announced plans to do so.