Even before the start of the season, a number of college football players are profiting off name, image and likeness (NIL). Here are six of the most notable:
QB Quinn Ewers, Ohio State: The top-rated senior entering the high school year, Ewers reclassified to be a college freshman this year, and though he may not play this fall, the Texas signal-caller has already inked a $1.4 million deal with GT Sports Marketing, according to ESPN. It is believed to be the largest NIL deal.
QB, D’Eriq King, Miami: One of the early poster boys of NIL, King has a number of agreements in place. King became the first college athlete to partner with a professional team when he signed on with the Florida Panthers to appear at games and events, and help promote the hockey team. His agent, Dusty Stanfield, believes the Heisman Trophy contender will make into the seven figures based on his current deals, which also include trading card company Panini, College Hunks Hauling Junk moving company, Murphy Auto Group, The Wharf and BioSteel Sports Nutrition, among others.
CB Derek Stingley Jr., LSU: The potential top pick in the 2022 NFL Draft has partnered with Louisiana businesses such as Raising Cane’s, Walk-On’s and car dealership Jimmy Granger’s Ford.
DE Kayvon Thibodeaux, Oregon: The coveted draft prospect is partnering with Nike’s Phil Knight, designer Tinker Hatfield and eBay for online artwork. He also is working with United Airlines to promote direct flights from Eugene, Ore., to cities where the Ducks have road games.
QB D.J. Uiagalelei, Clemson: The sophomore with just two career starts has signed marketing deals with Dr. Pepper and Bojangles restaurants. Uiagalelei will be featured on a national Dr. Pepper commercial as part of its “Fansville” college football marketing campaign.
QB, Bryce Young, Alabama: Coach Nick Saban said in June that Young, a sophomore who served as Mac Jones’ backup last year, would be earning seven figures in NIL deals. Represented by CAA, his sponsors so far include Cash App along with trading card and memorabilia companies Leaf, Wild Card and Onyx.