Food delivery firm DoorDash said on Monday it would launch alcohol delivery across 20 US states, Australia and Canada, facing up to rivals Uber and GoPuff in the sector’s key growth market.
After soaring in popularity during pandemic-driven lockdowns, food delivery platforms are looking to expand their businesses by offering delivery of beer, wine and spirits.
DoorDash said customers who are legally permissible can toggle to the alcohol tab of its app to order drinks from restaurants, local retailers and convenience stores in markets that permit alcohol delivery.
The move could drive a 30 percent surge in average order values of restaurants and grocers while boosting those of convenience stores by more than 50 percent, it said.
Rival Uber earlier this year entered the alcohol delivery space with its $1.1 billion purchase of Drizly. Uber has also teamed up with GoPuff, which delivers items such as food, alcohol and medicines in more than 650 US cities.