“Her neck would start hurting from being in that position for a while,” he said.
The memes were not all created for Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15. The radio caller who confused “Rhythm of the Night” for Reeboks or Nikes has gone viral before. (Sally Moon, 27, said on Twitter that the clip had been “permanently branded” into their brain for more than 10 years.) But in a world dominated by Twitter, Instagram, TikTok and Facebook, where everything ends up online, the memes have taken on a new meaning during Hispanic Heritage Month.
“To me, it means a time to appreciate where we all come from,” said Mr. Sanchez. “It’s also a time when we all realize and relate to each other. That even if we’re from different places or countries, we all have similar customs and all the same idiosyncrasies.”
Hispanic Heritage Month initially started as a weeklong celebration, after President Lyndon Johnson signed the National Hispanic Heritage Week bill into law in 1968. Twenty years later, President Ronald Reagan signed a law that expanded the celebration to a full month.
“Hispanic Heritage Month also gives other ethnicities the opportunity to see that we’re not much different from one another and to appreciate the rich cultural diversity we bring to the table,” said Mr. Sanchez, who was born in Nicaragua and now lives in Virginia.
Businesses like Target, T-Mobile and the N.F.L. are taking their own strides to recognize the month. Target partnered with Hispanic creators and entrepreneurs to create a limited-time collection of shirts, coffee mugs and other accessories. T-Mobile, in collaboration with iHeartMedia, committed to donating more than $100,000 to the Hispanic Heritage Foundation. And the N.F.L. put a tilde over the N in its logo, among other efforts.
Though the corporate gestures and initiatives take steps toward recognizing the month and the people behind it, the tweets are one way to honor your heritage with a laugh.
Still, some believe a month is not enough to recognize a group that makes up millions in the United States.
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