Three other passengers will join Mr. Shatner on Wednesday’s flight:
Audrey Powers, a Blue Origin vice president who oversees New Shepard flight operations; like Mr. Shatner, she did not have to pay for her seat.
Chris Boshuizen, a co-founder of Planet Labs, a company that builds small satellites, also known as CubeSats, that are used by assorted clients for monitoring Earth from orbit.
Glen de Vries, a chief executive and co-founder of Medidata Solutions, a company that built software for clinical trials.
Fortunately for all three, none will be wearing a red Starfleet uniform during the flight.
Dr. Boshuizen or Mr. de Vries are the second and third paying passengers to fly on a Blue Origin flight. The first was Oliver Daemen, an 18-year-old man from the Netherlands. The company has not said how much any of these customers paid for their seats on the flights.
As ticket-purchasing customers, they are something like early investors in an industry executives hope will one day be cheap enough for a broader swath of the public to take advantage of.
Ms. Powers all but flew to space on New Shepard in April, when she and three other company executives were “stand-in astronauts” for Blue Origin’s 15th flight of the New Shepard rocket. She and her colleagues essentially performed a dress rehearsal for the missions with astronauts aboard. The executives went through all the motions of getting ready for a launch — climbing up the rocket tower, boarding the capsule, closing its hatch and testing out its communications system — until about 15 minutes before liftoff when they exited the capsule and left the pad.
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